Share your real first-year numbers & practical choices for launching a massage practice

If you built a massage practice from scratch, please share only first‑hand, real numbers and practical choices so others can model them. To keep posts comparable, please structure replies with the headings below and include currency and dates. Concrete details > generalities — vendor names, license types, booking systems, and links are welcome.

Suggested post format (copy/paste):
- Location & market size (city, metro pop, neighborhood type)
- Business model (solo mobile, home-based, booth rental, clinic owner) and start date
- Startup line items (equipment, table, linens, marketing, legal, insurance, permits, deposits, renovations) — list items + cost each
- Monthly fixed & variable costs (rent, utilities, insurance, software, supplies, marketing) — monthly totals
- Licensing & permits: which ones, timeline, cost, any gotchas
- Booking/payments stack: software, hardware, payment processors, monthly fees + transaction rates
- Pricing strategy & rates (session lengths, promo pricing, membership plans)
- First-month revenue and first-year total (actuals), client counts, average ticket
- Biggest mistake or single piece of actionable advice you’d give new starters

If possible, attach or link to a short spreadsheet or budget template. Please note if figures include taxes and whether you’re reporting gross or net revenue. Tag replies with whether you’re comfortable being contacted for follow‑ups. Thanks — looking for real stories to build a practical shareboard and templates for new therapists.